About TrueVault

Built by people who care about the brands they serve

We're a team of privacy specialists, operators, and builders who help ecommerce teams navigate a part of the business that rarely stays simple for long.

Many of the companies we work with are brands we already know, use, and genuinely admire, which makes the work feel personal.

Why we care

The brands we support are brands we trust too

A lot of software companies talk about customers. We often find ourselves talking about brands we already know and love.

They're the coffee shops we visit, the products we keep buying, and the companies we recommend without being asked. In many cases, they were part of our lives before they ever became part of our customer list.

That makes the work feel personal. We care about helping those brands succeed, and we're proud to play a small role in helping them build trust with the people who shop with them every day.

Our story

TrueVault started with a pretty simple observation

Most ecommerce teams are trying to manage privacy while vendors, tracking setups, customer data workflows, and privacy requirements keep changing around them.

Someone updates the website, marketing changes tracking, or a new state law goes into effect. Over time, the setup stops matching how the business actually operates.

That's the reality behind how we built TrueVault — to help ecommerce teams keep privacy workflows aligned as their businesses evolve.

How we work

How we think about privacy operations

01

We keep things practical

Privacy work already touches enough systems, vendors, and teams. We focus on keeping things clear, manageable, and grounded in how ecommerce teams actually operate day to day.
02

We understand ecommerce reality

Ecommerce environments rarely stay still for long. Tracking setups evolve, apps get added, agencies make updates, and internal ownership shifts around over time. We built TrueVault around that reality.
03

We stay hands-on

Privacy questions don't show up once and disappear, and having people you can talk to matters. We stay close to customers so they're not left sorting through updates, workflows, and new requirements alone.
The team

Meet the team behind TrueVault

We're a team of operators, builders, engineers, and privacy specialists who enjoy helping customers solve complicated problems. You'll find a group that's responsive, practical, and genuinely invested in helping customers succeed.

Jason Wang

Founder & CEO

Jillian Straw

Head of Customer Growth

Travis Crist

Head of Engineering

Travis Roderick

Head of Growth
Customer trust

Why teams stick with TrueVault

Most customers come to us because privacy work started getting harder to manage internally. They stay because they have people in their corner who understand how ecommerce actually works.

They get practical answers, responsive support, and guidance that helps them stay on top of privacy as their business evolves.

TrueVault Simplifies Privacy Compliance with Robust Integrations and Excellent Support

Katie C
Senior Director of Ecommerce, Food & Beverages, Mid-Market
How we work

Built for where privacy is headed

Y
Backed by Y Combinator

TrueVault is backed by Y Combinator and trusted by ecommerce brands navigating increasingly complex privacy requirements. Most privacy platforms were built for enterprise governance teams. We built TrueVault for ecommerce operators trying to keep everything moving.

Over the years, we've helped teams adapt as laws evolve, vendors pile up, and customer data workflows become harder to manage. Through all of it, we've stayed focused on making privacy software feel more approachable, practical, and easier to manage long term.

Want to see how TrueVault works?

Whether you're trying to untangle vendors, customer requests, consent workflows, or the latest privacy changes, we'll help you figure out what matters and what to do next.

Talk with the team