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Hispanic Heritage Month 2026: Celebrating #HispanicTikTok
This Hispanic Heritage Month, we're celebrating the stories, traditions, and creators who continue to shape and inspire the #HispanicTikTok and #CasaTikTok community.We’re honoring creators, families, and communities who celebrate and share Hispanic and Latino heritage on TikTok through storytelling, tradition, language, and lived experiences. From cultural customs to historical figures, #HispanicTikTok continues to be a space where people can celebrate and share their stories. This year, we're inviting our community to share content inspired by family roots, language, and folklore using #HispanicHeritageTikTokContest for a chance to win prizes.#HispanicTikTok Creator SpotlightFrom culture-focused content to thriving businesses reaching new customers on TikTok, we're spotlighting creators who use TikTok to celebrate heritage through storytelling, education, and connection.@byfernandohh (Los Angeles, CA): Fernando Hurtado is an award-winning journalist covering U.S. Latinos through deeply reported, visually rich storytelling. Prior to working independently, he served as a manager of digital video at NBCUniversal. Hurtado is also an adjunct instructor at the University of Southern California, where he teaches courses on visual journalism and the business of creator journalism.@fantasticfrankey (New York, NY & Los Angeles, CA): Frankey Smith is a commentator and creator who brings a fresh perspective to comics, anime, sci-fi, fantasy, and pop culture. Through engaging commentary and conversations, she works to create a more inclusive and welcoming space for fans while amplifying voices that have historically been underrepresented in fandom communities.@itsjasminewesley (Los Angeles, CA): Jasmine Wesley is a soulful bilingual singer whose heartfelt covers and original music have captured millions of listeners across TikTok, Spotify, and beyond. Blending English and Spanish with ease, her sound weaves together Latin, soul, and acoustic influences into something uniquely her [email protected] (New Britain, CT): Jose el Cook is a culinary creator who has built a devoted audience through his high-energy cooking videos, practical kitchen tips, and approachable recipes – all rooted in his signature mantra, “I make sure YOU CAN COOK NOW.” Blending chef-level technique with relatable storytelling, he has become a standout creator and a trusted source for millions of home cooks on TikTok.@mallowhaus (Gilbert, AZ): Tricia Medina is the founder and creative force behind Mallow Haus, a specialty marshmallow company dedicated to crafting gourmet, handcrafted treats with unique flavors and premium ingredients. Driven by a passion for creativity and quality, she has transformed a simple childhood favorite into an elevated dessert experience that brings joy to customers of all ages. Through Mallow Haus, Tricia combines innovation, craftsmanship, and a love for sweet indulgence to create memorable products that stand out in the confectionery industry.@ricotaquito (New York, NY): Eric Sedeño is a comedian, actor, and digital creator recently recognized on the 2026 Time100 Creators list, Forbes’ 30 Under 30 Class of 2026, and Variety’s 10 Creators to Watch. He hosts Wild Wild Web, the Webby Award–nominated digital series from Confetti Cannon, the LGBTQ+ pop culture network behind shows including The Bald and the Beautiful and Sibling Rivalry. Eric previously co-hosted TikTok’s global music event In the Mix, hosted E!’s Creator Cam at the 2026 Spotify Best New Artist Party during Grammy Week, and made his acting debut in Peacock’s Based on a True Story.@speakspanishfaster (Woodbridge, VA): Rocky Rodriguez is the founder of Speak Spanish Faster, where more than 30,000 students inside his online courses have learned to understand and speak real Spanish at real speed. Half Puerto Rican and raised in the States, Rocky didn't grow up speaking Spanish, and didn't learn until he was nearly an adult. That experience shaped his Spanish learning method, which has earned millions of views on social media and recognition from The New York Times, which called him one of the most sought-after Spanish teachers. He holds a degree in Spanish and worked as an interpreter and translator for the U.S. government. He speaks three languages: English, Spanish and Italian.@sportswithjules (San Diego, CA): Jules covers the world of sports with energy, insight, and a creator's edge. She breaks down the biggest moments and stories across every sport. Whether it is game day or off-season, she brings fans close to the action with authentic, engaging content, one post at a time.Join us in celebrating Hispanic Heritage on TikTok as we continue championing the creators and communities who make TikTok a vibrant home for culture, connection, and creativity. Follow @TikTokCreators for more throughout the month and explore #HispanicTikTok, #LatinTikTok, #HispanicHeritageTikTokContest, and #CasaTikTok to discover more stories.
TikTok is heading to #TIFF26 to spotlight creators, emerging filmmakers and the fans moving film culture forward.This September, TikTok is proud to return as the Official Platform Partner at the 2026 Toronto International Film Festival (TIFF), and presenting partner for the Special Presentations programme, bringing creators, filmmakers and industry leaders together to celebrate the people and communities shaping the future of storytelling.Every day, creators and film fans come to TikTok to discover new voices, share their perspectives and build communities around the stories they love. Over the past year, 12M+ posts about Film & TV were published everyday globally¹ and 35% of TikTok users say content on the platform gives them the confidence to try a new movie or show.²"TIFF is where the film industry comes together to discover what's next, and our platform is where a global community of over a billion people discovers new stories, builds fandom around the films and performances they love, and turns festival moments into conversations that start in Toronto and find global reach," said Dawn Yang, Global Head of Entertainment, TikTok. "Creators are a vital part of how that happens, so we're proud to be bringing 30 #FilmTok creators to the festival this year. They'll offer cinephiles around the world a front row seat to the films and voices defining what's next in storytelling."#FilmTok creators bring the excitement of TIFF to the TikTok CommunityAs the film world gathers in Toronto for #TIFF26, TikTok will be on the ground with creators, spotlighting emerging filmmakers and giving audiences an authentic, behind-the-scenes look at the festival. This inside look will be facilitated by more than 30 creators who will be in Toronto — the largest group of #FilmTok cinephiles that we've ever brought to TIFF.From premieres and red carpets to cast interviews and Festival events, participating creators will bring audiences closer to the films, filmmakers and performances generating conversation throughout TIFF.The creators attending TIFF include:@aichella (Wendake, QC, CA)@ashleyhufford (New York, NY, USA)@aziacelestino (Orange County, CA, USA)@brigittetruong (Toronto, ON, CA)@chronicallytofu (Toronto, ON, CA)@dani_apples (New York, NY, USA)@filmtopia (Los Angeles, CA, USA)@thefilmtripper (Toronto, ON, CA)@itzeaglee (Walpole Island, Bkejwanong Territory, ON, CA)@itsvioletferguson (Toronto, ON, CA)@jocwatchlist (Charlotte, NC, USA)@julienolke (Toronto, ON, CA)@kodak_cameron (Michigan, USA)@lexniko (Toronto, ON, CA / Los Angeles, CA, USA)@likeitis (Los Angeles, CA, USA)@themoviepodcast (Toronto, ON, CA)@natrestoule (Dokis First Nation, ON, CA)@nicky.reardon (Los Angeles, CA, USA)@nickpalmai1 (Atikokan, ON, CA)@popcultureqc (Quebec, CA)@producerliz (Halifax, NS, CA)@reeltalkshoww (Toronto, ON, CA)@reangseiphos (Toronto, ON, CA)@spencer2thewest (Toronto, ON, CA)@topebabalola (Toronto, ON)@thewatchedlist (Atlanta, GA, USA)@yaseenthatguy (Las Vegas, NV, USA)@yeahitsak (Toronto, ON, CA)@yomrants (Toronto, ON, CA)@yuvirayz (Toronto, ON, CA)As presenting partner of Special Presentations, TikTok creators will bring the #FilmTok community to the stage, joining TIFF Programmers to co-host post-screening Q&As at the following screenings:The Julia Set, with Tope Babalola (@topebabalola)The Stunt Driver, with Daniel Baptista (@themoviepodcast)Love of Your Life, with Azia Celestino (@aziacelestino)All That She Wants, with Daniela Manzano (@dani_apples)Creators will also be at the heart of some of the festival's most hotly anticipated premieres, delivering the red carpet content, unfiltered reactions and talent conversations that cinephiles around the world are waiting to see. As the connective thread between TIFF and a global community of film lovers, creators will bring the festival to audiences far outside of Toronto - all through the eyes of #FilmTok creators who are just as obsessed.TikTok at TIFF: The MarketTikTok will also bring actors, creators and industry leaders together to examine how discovery and fandom are building excitement surrounding new film content at a global scale. As part of TIFF's inaugural edition of The Market, TikTok will host a special conversation with Caleb Hearon and Zooey Deschanel on September 12. Trash Mountain stars Zooey Deschanel and breakout writer and actor Caleb Hearon will join TikTok's Jenny Kim, Global Entertainment Partnerships Lead, for a conversation exploring the evolving paths creators are taking into feature film, the creative freedom of modern storytelling, and how audiences discover, rediscover and champion stories. From new releases to beloved classics like New Girl and 500 Days of Summer, the conversation will explore what makes stories resonate, endure and find new audiences on the FYF.Where Film Discovery and Fandom Come TogetherCommunities including #FilmTok and #MovieTok give audiences a place to champion emerging filmmakers, share recommendations, revisit beloved titles and connect over the stories they love.That influence extends across the life of a title. Thirty-eight percent of viewers say content on TikTok has inspired them to rewatch an older movie or show,² demonstrating how the community can introduce stories to new audiences and bring established favorites back into the cultural conversation.As an official sponsor of TIFF 2026, TikTok is excited to celebrate the creators, filmmakers and fans shaping film culture and bring their perspectives into conversations about the industry’s future.Explore the official TIFF experience on TikTok by searching #TIFF26 and don't forget to follow along at @tiff_net to join the conversation from September 10 - 20, 2026.Sources:TikTok Global In-App Analysis, June 2025–June 2026.TikTok Publishers Global, Entertainment Messaging Research, Ipsos, Jun.–Jul. 2025...
Say More in the Comments: Introducing Voice, Polls, and Carousels on TikTok
On TikTok, the comment section isn't just a place to react — It's where a video's story keeps going: where jokes get funnier, reactions get bigger, and total strangers connect in real time.Features like text, photo, and video sticker comments give people new ways to say more than words ever could, turning the comment section into an experience of its own. Every day, that adds up to more than 1.7 billion comments shared across the platform.Today, we're building on that innovation with a series of new updates:React out loud with Voice CommentsSound and music have shaped TikTok from the very beginning, turning songs into trends and audio clips into jokes shared across the app. Now, we're bringing that same energy to the comment section with Voice Comments, a new way to post and listen to audio messages directly under any video.To leave a voice comment, just tap the microphone icon in the comment box and record a message up to 60 seconds long. Once posted, anyone can tap to listen, turning the comment section into a place people can hear as much as read. Whether you’re laughing at a meme, singing with a creator, or reacting to a sudden plot twist, Voice Comments make it easy to say what you’re feeling — no typing required. Voice Comments are rolling out globally over the next month to accounts 18 and older.Let viewers vote directly in the comments with Comment PollsCreators have always found creative ways to turn the comment section into a conversation with their audience. To make that easier, we're announcing Comment Polls, a new way for creators to put decisions directly in their followers' hands. Whether it's picking an outfit, deciding what to cook, or voting on the next video idea.To create a Comment Poll, creators can add a poll when commenting on their own video. Just tap the poll icon in the comment box, choose up to 5 options for followers to vote on, and set a timeframe for how long voting will last. As votes come in, creators can track results directly in the comment section, making it easy to see how the conversation is trending in real time. Comment Polls are now available globally.Take photo comments to the next level with Photo Carousel and Live Photo CommentsPhoto comments have become one of the most loved ways people express themselves on TikTok. And we're making the feature even more useful with two updates: Photo Carousel Comments and Live Photo Comments.With Photo Carousel Comments, people can now add up to 9 photos in a single comment, making it easy to share a full moment instead of just one frame. For instance, if someone wants to react to a travel video with their own vacation photos, they no longer have to pick just one, they can drop the whole album in a single comment.Live Photos capture more than a static image, they capture a moment. With Live Photo Comments, people can upload Live Photos directly from their camera roll, giving the photo comment a brief burst of motion so others get a quick preview of the moment before diving into the full image. Live Photo Comments are now available globally, and Photo Carousel Comments are rolling out globally over the next month.We’re excited to see how creators and fans take reactions to the next level with these updates....
TikTok and NFL Renew Partnership with Multiyear Agreement to Bring Global Fans Closer to Football
Renewed partnership builds on the growth of the NFL community on TikTok, with opportunities for global fans to discover the sport, connect with players, and engage with football culture throughout the seasonTikTok and the National Football League today announced a multiyear partnership that will bring football fans closer to the game, the players, and the moments that define one of the world’s most captivating sports communities. As part of the agreement, the NFL will expand its presence on the platform, building on the momentum created together over the past several years, as the league continues to grow and reach new audiences around the world.One of the defining moments of the 2025 season came from the Seattle Seahawks’ Super Bowl victory. TikTok was able to capture the moment head coach Mike Macdonald realized his team had won the Lombardi Trophy. @nfl "we just won the super bowl" 😄 #seattleseahawks #superbowl #nfl #micdup ♬ original sound - NFL The partnership meets fans where sports, entertainment and culture come together, expanding the NFL experience on TikTok and creating new opportunities for fans and brands to engage with the league throughout the season, including:TikTok GamePlan: NFL hubs and other TikTok GamePlan experiences will be available in-app, helping the league, teams, and broadcasters tap into TikTok's global audience to increase discovery, deepen engagement, and drive tune-in.Pulse Premiere: The experience will continue on @nfl and expand to include NFL member clubs, enabling advertisers to place ads alongside premium NFL and club content.TikTok Pro Events: TikTok Pro Events is expanding to the NFL — with a dedicated fan hub going live in the coming weeks. The experience gives fans a space to discover content, engage with trending videos, complete fan-based tasks to earn exclusive benefits, and connect around the moments they care about most, bringing a whole new sports audience into TikTok's shared, participatory fandom experience.NFL Storytelling: More game highlights, archival moments, and year-round storytelling will appear across @nfl and the league’s international accounts including @nflcanada, @Mundonfl, @Nflukire, @Nflmx, @Nflbrasil, @Nfldeutschland, @Nflaunz, and @nflfrance.“The NFL isn’t just a sport, it’s a year-round way of life where fandom thrives through game-day highlights, daily trends, and player personalities,” said Rollo Goldstaub, TikTok’s Global Head of Sport. “By pairing the NFL’s thrilling moments with TikTok’s global reach, we’re helping the league unlock brand-new audiences while giving lifelong fans deeper access to the game. And with TikTok GamePlan, we’ve created a dedicated space that fuels discovery, transforms how football is experienced, and drives tune-in throughout the season.”“TikTok continues to be an important platform for fans to connect with the NFL in a variety of ways, from the action on the field to the broader culture and conversation around the sport,” said Brent Lawton, vice president of media strategy and business development at the NFL. “We look forward to continuing our partnership and creating new ways to engage NFL fans around the world.”With the expanded agreement, TikTok and the NFL will continue to make TikTok a home for NFL discovery and interactive TikTok GamePlan experiences as the season unfolds. Search “NFL” on TikTok during the football season to access the official NFL hub to see live scores and schedules, link directly to tune in to games, and watch official content shaping culture on TikTok.*TikTok internal data, 8/14/2025 - 8/13/2026...