In 1998 entrepreneur Flavio Briatore launched the Billionaire Club in Costa Smeralda, combining premium entertainment with first-class food and service. The club’s instant success positioned it as a global destination. Briatore’s vision soon expanded with brands like Twiga and Crazy Pizza, which gained popularity worldwide.
In 2013, Francesco Costa of Primavera Investments joined Briatore, marking a new phase of growth for the group. Primavera brought its expertise in fashion, luxury, and creativity, leading to a successful partnership and the creation of Majestas in 2021.
This rebranding reflects a commitment to innovation and future successes in hospitality and luxury.