Privacy Policy

This Privacy Policy aims to give you information on how Azur Games processes your personal data. The words “we”, “our”, and “us” refer to Azur Games group of companies, which includes Azur Interactive Games Limited, AI Games FZ LLC, and their affiliated companies. 

This Policy extends to mobile applications, published by Azur Games or our partners, and related services, as well as our websites, which we generally refer to as the “Services”.

WHERE DO WE GET YOUR DATA FROM?

WHAT DATA, FOR WHAT PURPOSES, AND ON WHAT BASIS DO WE PROCESS?

HOW LONG DO WE PROCESS YOUR DATA?

HOW DO WE SHARE YOUR PERSONAL DATA?

INTERNATIONAL DATA TRANSFERS

AUTOMATED DECISIONS

CHILDREN DATA

YOUR RIGHTS

FOR UNITED STATES RESIDENTS

HOW TO CONTACT US?

1. WHERE DO WE GET YOUR DATA FROM?

• You Directly

We may obtain personal data directly from you. For instance, when you create or manage your account, you may provide information such as your name, username, and email address. You may also upload or display information within your profile, such as an avatar or other optional account content. When you contact us for help, we collect the data that you provide, such as messages, screenshots, gameplay data, etc. This also may include any information provided in your feedback, emails on unrelated topics, responses to surveys, or applications for contests, events, or programs we offer from time to time.

• Data Collected Automatically 

Your internet browser (such as Mozilla Firefox or Google Chrome) automatically transmits some information to us every time you access content on one of our internet domains. Examples of such information include the URL of the particular web page you visited, the IP address of the computer you are using, or the browser version that you are using to access the website. We may collect information about your mobile device, such as a unique device identifier.

• Third Parties

We receive information from our advertisers and promotional partners that we work with to help us deliver ads and personalized content to you. This may include pseudonymous advertiser identifiers that some advertisers or other third-party ad platforms choose to share with us. If you register for or log in to our Services using third-party credentials (e.g., Google, Apple, Facebook), we will import your information from that third party to authorize you in our Services. We also receive information from the application stores where our applications are published (e.g., information about your in-app purchases).

2. WHAT DATA, FOR WHAT PURPOSES, AND ON WHAT BASIS DO WE PROCESS?

3. HOW LONG DO WE PROCESS YOUR DATA? 

Your personal data is retained for as long as it is necessary to fulfill our processing purposes and in line with our legitimate interests, legal obligations, and technical requirements for data storage. Once the retention or processing period expires and there are no contrary legal or contractual obligations, we will delete or anonymize your data.

Please note that we may continue to retain certain user data even after complying with your request for its deletion in the following cases:

• We have a lawful basis to continue processing your data beyond your consent (for example, to comply with tax, accounting, know-your-customer, anti-money laundering, or other legal requirements and obligations).
• Your User data has been anonymized so that it can no longer identify you, thus no longer constituting personal data (for example, data that is processed to analyze users’ behavior may be further used in aggregated form).
• If you choose to erase the data we hold about you, we will delete your information where possible, considering our legal obligations to retain certain data and, in some cases, our right to continue processing it for other lawful reasons (such as investigating prohibited activities). Please note that erasing your data will result in the complete, irrevocable, and permanent deletion of your Account, meaning you will not be able to recover your game progress, in-game assets, or currencies.

4. HOW DO WE SHARE YOUR PERSONAL DATA? 

We share certain personal data with trusted partners, service providers, and affiliates who help us support various aspects of our Services.  They only receive the data needed to provide their services to us. We have agreements with our service providers that say they cannot use any of this data for their own purposes or for the purposes of another third party. We prohibit our service providers from selling data they receive from us or receive on our behalf. We require service providers to use data only to perform the services we have hired them to provide (unless otherwise required by law). These partners are contractually required to apply appropriate safeguards, follow our documented instructions, and maintain strict confidentiality.

• Gaming and Other Digital Platforms. We share your data with our business partners who are involved in the distribution of our Games via various third-party platforms, which allow our Users to access our Services through these platforms. This also enables user support and provides all features related to our Services for those playing our Games on these platforms. Some of these partners are located outside the EEA. For example, App Store operated by Apple, or Google Play operated by Google.

• Authorization Platforms. You can log into our Services using credentials from third-party partners offering SSO services, such as Apple Game Center, Google Play, and Amazon. In these cases, we share login data with our partners.

• Payment Service Providers. We use authorized payment service providers to process payments for our Services. Depending on your region, your data may be shared with licensed payment service providers operating within your respective region or country.

• Advertising Partners. We work with advertising partners who assist us with the delivery of ads, tracking and analytics. We may share anonymized information such as your device, location, purchase data, and usage of our Services. These partners may combine this data with their own to enhance their advertising targeting.

• Security and Anti-Cheat Tools. We may use third-party security and anti-cheat tools that process user data to protect the integrity of the gaming environment by detecting, preventing, and responding to fraudulent activities, unauthorized access, cheating, and other malicious behavior that could compromise the fairness or security of the game. 

• Operating Partners. We work with trusted server hosting and database providers who store and manage the data required to deliver our Services online. These partners ensure the secure storage and efficient handling of the data necessary for the functionality, reliability, and availability of our Services.

• Partner Developers and Publishers. We share your data with publishers and developers who collaborate with Azur Games to publish games, use Azur Games’ development and operations tools. In some cases, partner developers may also have access to analytics data relevant to their projects and support-related data to address technical issues or improve user experiences. 

• User Support and Ticketing Platforms. Customer support and ticketing platforms process user data to help manage, streamline, and resolve customer inquiries, complaints, and technical issues. These platforms enable the secure submission and tracking of support tickets, ensuring that user concerns are addressed efficiently. 

• Email Providers. Email providers are third-party services that facilitate the delivery, receipt, and management of email communication between us and data subjects. These providers process personal data such as email addresses, message content, timestamps, and metadata to ensure the secure and reliable transmission of emails. 

• Cookies and Tracking Technology Providers. These providers help ensure the smooth and efficient operation of our Services, including features such as user authentication, site security, and user preferences. We also use these technologies to collect data on how users interact with our Services. This data aids us in understanding user behavior, identifying trends, and improving our Services.

• Other Users. Other users of our Services may see some of your data when certain Services features allow for it. For example, your username, avatar (profile photo), and your linked account data (such as Apple Game Center, Google Play) are visible to other players. They can also view any content you publicly share within our Services and social network communities (such as public messages, uploaded files, etc.), as well as some of your game results (including in-game ratings, leaderboards, and achievements).

• Business Service Providers. We may share personal data with third-party service providers, such as software developers, corporate or administrative service providers, who help us operate and manage our Services.

• Affiliates. We may share personal data with companies within the Azur Games group or affiliated entities.

• Auditors. In cases where an audit or financial reporting requirement is mandated by applicable law, we may share data with third parties to meet these obligations. We carefully evaluate each situation and ensure that only the minimal necessary data is shared.

• Governmental Bodies. Governmental Bodies. We may share data with government authorities, either directly or through our partners, if required by applicable law, if legally requested by authorized bodies, or when necessary to protect the rights or interests of our users or ourselves. In such cases, we carefully assess what data to share, providing only the minimal necessary information.

5. INTERNATIONAL DATA TRANSFERS

As a global organization, we may transfer your data to third parties in various countries, including those outside the European Economic Area (EEA). We make every effort, including compliance with applicable laws, to ensure an adequate level of personal data protection for each such case. Some countries to which we transfer your data may have different data protection laws than those in your jurisdiction.

However, in these cases, we take reasonable steps to ensure that third parties receiving your personal information provide sufficient protection of your data. In particular, we rely on adequacy decisions and Standard Contractual Clauses adopted by the European Commission. Moreover, Azur Games undertakes to implement supplementary physical, technical, and administrative security measures to safeguard the adequate protection of your data. 

6. AUTOMATED DECISIONS 

We do not use your personal data for profiling or for any form of automated decision-making that could impact you, including access to the Services or other rights under the Terms of Use.

7. CHILDREN DATA

We do not intentionally collect, store, or process any personal data from users under the age of 16 unless we have obtained consent from their parent, legal guardian, or another person who holds parental responsibility. We also do not identify or categorize users by age in a way that would affect the provision of Services.

If we become aware that we have collected personal data from a child without appropriate consent, we will promptly restrict access to the relevant Services and delete the data, unless the law requires us to keep it.

Parents or guardians who believe we may have unintentionally collected data from their child can contact us using the contact details provided in Section 11 to request access, rectification, or erasure. Please note that for some Services, data can only be erased through in-game settings. To process such a request or expedite the erasure, we may ask you to provide clear evidence that the child has not yet reached the age of 13 (or the applicable age of digital consent in your jurisdiction) and that you hold parental responsibility for the child.

We strongly encourage you to remind children never to share real names, addresses, phone numbers, payment data, or other sensitive information while using our Services.

8. YOUR RIGHTS

Depending on the applicable data protection laws, you have the following rights regarding our data processing:

• Right to Be Informed. You have the right to be informed how we collect and use your personal data.

• Right to Access. You have the right to request information about the data we hold about you and to receive a copy of it.

• Right to Rectification. You have the right to request corrections to your personal data if it is inaccurate, incomplete, outdated, incorrect, unlawfully obtained, or no longer needed for processing.

• Right to Erasure (“Right to be Forgotten”). You can request that Azur Games erase your data unless we are required by law to continue processing some of your personal information

• Right to Data Portability. You have the right to request that your data be provided to you in a structured, commonly used, and machine-readable format. Alternatively, you may request that Azur Games transfer your data directly to a third party, provided such a transfer is technically feasible and reasonable.

• Right to Restrict Processing. You have the right to limit the use of your data in certain circumstances, either fully or partially, unless we are required by law to continue processing it.

• Right to Withdraw Consent. If your data is processed based on your freely given consent, you have the right to withdraw that consent at any time.

• Right to Object. You have the right to object to the processing of your personal data at any time. Azur Games may continue processing your data if we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing is necessary for the establishment, exercise, or defense of legal claims.

• Right to Object to Automated Processing. If your data is processed solely through automated decision-making or profiling, you have the right to object to such processing.

• Right to File a Complaint. If you are located in the United Kingdom, you have the right to file a complaint directly with us if you believe that your personal data has been mishandled or if the processing of your data does not comply with applicable data protection laws.

To exercise your rights, you need to submit your request to [email protected]. For requests on the right to erasure, please use the in-app functionality in the settings. 

You also have the right to submit a complaint to our lead supervisory data protection authority in Cyprus as the jurisdiction of the lead supervisory authority for Azur Games, or in the country where you reside. 

9. FOR UNITED STATES RESIDENTS

If you reside in a U.S. state where consumer privacy laws are in force, subject to certain exceptions, you may have the rights listed in Section 8, as well as the following additional rights:

• Right to opt-out of “sale” or targeted advertising: we do not exchange personal information for monetary consideration, but we may disclose certain identifiers to advertising partners to deliver more relevant advertising. State privacy laws may classify this disclosure as a “sale” or “sharing.” We do not assume your consent for targeted advertising by default. You will be asked to provide your consent via the in-app interface before receiving personalized ads. You can manage or withdraw this consent at any time in the privacy settings of the Game.
• Right to be free from discrimination: we will not deny goods or services, charge different prices, except when you voluntarily join a promotion or incentive that uses your data (for example, a loyalty discount). In any case, we will not impose penalties because you exercise your privacy rights.
• Right to appeal: if we refuse your request, you can ask us to review that decision.
• Right to use an authorized agent: you may designate a representative to submit a request on your behalf; we will require proof of the agent’s authority and your identity.

To learn more about how to exercise your rights related to your personal data, refer to Section 8.

10. HOW TO CONTACT US?

If you have any questions about this Privacy Policy or our data processing practices, or if you wish to exercise your privacy rights, you can contact us using:

• our email: [email protected].
• Azur Interactive Games Limited address: John Kennedy 16 NIVIAN COURT, 3rd floor, 1087 Nicosia, Cyprus
• AI Games FZ LLC address: Office 51, DIC building 17, 75204, Dubai, UAE. Azur Interactive Games Limited represents AI Games FZ LLC in the European Union

Last updated: April 24, 2026