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advertising-analytics

Here are 26 public repositories matching this topic...

Comprehensive performance marketing optimization strategies covering modern paid advertising, ROI maximization, and campaign optimization methodologies. Maximize marketing performance and profitability.

  • Updated Jul 7, 2025

End-to-end ML pipeline predicting TV ad memorability from EEG brain signals. Compares handcrafted spectral features vs. deep temporal embeddings (TS2Vec, FEMBA) for unaided recall classification. MSc thesis — Politecnico di Milano.

  • Updated Apr 24, 2026
  • Jupyter Notebook
global-digital-advertising-performance-analysis

Data Analytics project using Python, SQL, and Power BI to analyze digital advertising performance and deliver actionable business insights.

  • Updated Sep 9, 2026
  • Jupyter Notebook

A client-only, offline-first, template-driven outreach list manager built with pure HTML, CSS, and JavaScript. No server, no backend, no dependencies to install, just open index.html in a browser and start tracking your email campaigns.

  • Updated May 16, 2026
  • JavaScript

In this project, a fake advertising dataset is analyzed to predict the likelihood of internet users clicking on an advertisement, utilizing features such as daily time spent on the site, age, area income, daily internet usage, ad topic line, city, gender, country, timestamp, and a binary click indicator.

  • Updated Feb 5, 2026
  • Jupyter Notebook

Power BI dashboard analyzing Meta (Facebook & Instagram) advertising campaigns, tracking key marketing KPIs such as CTR, CPC, CPM, conversions, reach, impressions, and campaign performance.

  • Updated Jun 12, 2026

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