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<channel>
  <title>Google Search Central Blog</title>
  <link>https://developers.google.com/search/blog/</link>
  <description>Official news for web professionals about Google Search, related products, and events.</description>
  <item>
    <title>Search Central Live Deep Dive Europe 2026: Meet the community speakers</title>
    <link>https://developers.google.com/search/blog/2026/09/scl-dd-europe-2026-community-speakers</link>
    <description>
      <![CDATA[<p>
      It&#39;s happening! We are absolutely pumped that we&#39;re just about two weeks away from
  Search Central Live Deep Dive Europe 2026!
  From September 30 to October 2, 2026, the Google Search Central team is heading
  to the gorgeous city of Barcelona, Spain for three days of deep technical
  exploration, networking, and collaboration.
      </p>]]>
    </description>
    <pubDate>Wed, 16 Sep 2026 00:00:00 +0000</pubDate>
    <guid isPermaLink="false">2026-09-16-Search-Central-Live-Deep-Dive-Europe-2026:-Meet-the-community-speakers</guid>
  </item>
  <item>
    <title>Search Central Live India 2026: Bengaluru, We're Coming (For Real This Time)</title>
    <link>https://developers.google.com/search/blog/2026/09/search-central-live-india-2026</link>
    <description>
      <![CDATA[<p>
      Remember back in March when we
  told our Indian community to &quot;sit tight&quot;
  while we figured out the APAC event calendar? Hopefully, you didn&#39;t take that
  too literally, because sitting tight for six months is probably not great for
  your back. In any case, you can finally stand up and stretch:
  Search Central Live is officially returning to India in 2026,
  specifically to Bengaluru!
      </p>]]>
    </description>
    <pubDate>Mon, 14 Sep 2026 00:00:00 +0000</pubDate>
    <guid isPermaLink="false">2026-09-14-Search-Central-Live-India-2026:-Bengaluru,-We're-Coming-(For-Real-This-Time)</guid>
  </item>
  <item>
    <title>Search Central Live is coming to Bogota and Ciudad de México</title>
    <link>https://developers.google.com/search/blog/2026/09/search-central-live-mexico-and-colombia</link>
    <description>
      <![CDATA[<p>
      Leer en español
      </p>]]>
    </description>
    <pubDate>Tue, 08 Sep 2026 00:00:00 +0000</pubDate>
    <guid isPermaLink="false">2026-09-08-Search-Central-Live-is-coming-to-Bogota-and-Ciudad-de-México</guid>
  </item>
  <item>
    <title>Update to the Site Reputation Policy</title>
    <link>https://developers.google.com/search/blog/2026/08/update-site-reputation-policy</link>
    <description>
      <![CDATA[<p>
      In 2024, we
  introduced our site reputation policy
  to stop a practice where third-party content is published on a trusted website just to exploit that
  site&#39;s good reputation to rank higher in Search. This practice hurts search quality, and creates a
  bad experience for users.
      </p>]]>
    </description>
    <pubDate>Fri, 28 Aug 2026 00:00:00 +0000</pubDate>
    <guid isPermaLink="false">2026-08-28-Update-to-the-Site-Reputation-Policy</guid>
  </item>
  <item>
    <title>Platform properties roll out globally, plus a new social and video performance guide</title>
    <link>https://developers.google.com/search/blog/2026/07/platform-properties-social-video-guide</link>
    <description>
      <![CDATA[<p>
      Earlier this month, we announced platform properties for Search Console,
  allowing you to track how your social and video posts on Instagram, TikTok, X, and YouTube perform on Google Search,
  Discover, and Google News. Today, platform properties are globally available to everyone.
      </p>]]>
    </description>
    <pubDate>Wed, 29 Jul 2026 00:00:00 +0000</pubDate>
    <guid isPermaLink="false">2026-07-29-Platform-properties-roll-out-globally,-plus-a-new-social-and-video-performance-guide</guid>
  </item>
  <item>
    <title>See how content from social and video platforms performs on Google Search</title>
    <link>https://developers.google.com/search/blog/2026/07/search-console-social-video-platforms</link>
    <description>
      <![CDATA[<p>
      Content creators and publishers use many channels beyond their own websites to reach their audiences.
  As people gravitate toward firsthand perspectives and different content formats, we want to make
  it easier for site owners and creators&amp;mdash;even those without their own website&amp;mdash;to get a consolidated view
  of how all of their content is getting discovered on Search.
      </p>]]>
    </description>
    <pubDate>Tue, 07 Jul 2026 00:00:00 +0000</pubDate>
    <guid isPermaLink="false">2026-07-07-See-how-content-from-social-and-video-platforms-performs-on-Google-Search</guid>
  </item>
  <item>
    <title>Search Central Deep Dive Europe 2026: Apparently we're going to Barcelona</title>
    <link>https://developers.google.com/search/blog/2026/07/search-central-live-deep-dive-europe-2026</link>
    <description>
      <![CDATA[<p>
      We&#39;re excited to officially announce the next stop for
  Search Central Live Deep Dive Europe 2026! Mark your calendars: based directly on
  your feedback, we&#39;re headed to
  Barcelona, Spain, from September 30 to October 2, 2026.
      </p>]]>
    </description>
    <pubDate>Mon, 06 Jul 2026 00:00:00 +0000</pubDate>
    <guid isPermaLink="false">2026-07-06-Search-Central-Deep-Dive-Europe-2026:-Apparently-we're-going-to-Barcelona</guid>
  </item>
  <item>
    <title>Help Us Pick the Next Stop in Europe for Search Central Live Deep Dive 2026!</title>
    <link>https://developers.google.com/search/blog/2026/06/scl-deep-dive-europe-2026</link>
    <description>
      <![CDATA[<p>
      As we mentioned a
  few months ago,
  we are bringing the Search Central Live Deep Dive format to the EMEA region. This SCL format
  requires finding the absolute best home for the event&amp;mdash;a place where all of you can truly
  connect, learn, and enjoy.
      </p>]]>
    </description>
    <pubDate>Thu, 18 Jun 2026 00:00:00 +0000</pubDate>
    <guid isPermaLink="false">2026-06-18-Help-Us-Pick-the-Next-Stop-in-Europe-for-Search-Central-Live-Deep-Dive-2026!</guid>
  </item>
  <item>
    <title>Introducing Search Generative AI performance reports in Search Console</title>
    <link>https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports</link>
    <description>
      <![CDATA[<p>
      Today, we&#39;re excited to announce the launch of new Search Generative AI performance reports
  in Search Console, including dedicated reports for Search and Discover, to help you understand your
  site&#39;s visibility within generative AI features on Search.
      </p>]]>
    </description>
    <pubDate>Wed, 03 Jun 2026 00:00:00 +0000</pubDate>
    <guid isPermaLink="false">2026-06-03-Introducing-Search-Generative-AI-performance-reports-in-Search-Console</guid>
  </item>
  <item>
    <title>A new resource for optimizing for generative AI in Google Search</title>
    <link>https://developers.google.com/search/blog/2026/05/a-new-resource-for-optimizing</link>
    <description>
      <![CDATA[<p>
      As people increasingly gravitate to generative AI experiences and find information in new ways,
  we&#39;re publishing a new resource to help website owners, SEOs, and developers understand how to
  optimize their content for appearance in generative AI features in Search, and in turn Google
  Search overall.
      </p>]]>
    </description>
    <pubDate>Fri, 15 May 2026 00:00:00 +0000</pubDate>
    <guid isPermaLink="false">2026-05-15-A-new-resource-for-optimizing-for-generative-AI-in-Google-Search</guid>
  </item>
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