Apart from the ethical issues with AI (a plagiarism machine burning down the planet, etc etc), this isn't even good A.I. The animation style images usually don't look very much like the source person, and the illustration style images have a better likeness, but are incredibly unflattering (both styles exaggerate features). They aren't very good at pulling correct eye colors from photos unless you create a prompt telling the engine what the eye color should be, and they also just aren't very good at eyes, period (getting two matching eyes that look like human eyes in my results has been difficult; often one is staring in the wrong direction, has a messed-up pupil, is missized, looks reptilian or amphibian, or has some other kind of problem). This app also auto-downloaded and auto-opened with a recent iOS update. There are other generative AI apps doing a better job than this one so far. Can't imagine why Apple would put one out and force it on all their users if it can't even handle eyeballs correctly most of the time. This was not ready to be pushed to all users yet.

This is clearly meant to only make profile type pics. All humans are directly front facing and only from the shoulders up. You can use it for other items, I did a few of my cat and a few of some flower photos. All were overtly cartoonish and too cutesy. If the purpose is to let preschoolers make fun pics of themselves as cowboys in front of a mountain with a lighthouse you’re in luck. But if you want interaction between multiple people or even a whole body pic, or want to use parameters like fight, gun, or battle too bad. I tried to create a fight scene between an eel and a tiger and the app didn’t recognize the words. This is basically the cheap toy version of an image generator and not worth your time. I’ve been using it in the beta for roughly two months since became available and if Apple just removed it no one would miss it. In fact it would be a service to their customers because no one would have to be disappointed about the time time wasted trying to use it and learning that it’s just trash. It makes me think Apple created this just so they could tell shareholders about the great new product they made without actually innovating and creating a great new product. Another example of how Apple has lost its way the last few years. But I digress. Go ahead, get the beta and try this out. Maybe you’ll love it. I doubt it.

For most people it’s really just a gimmick. It could be use useful for writers or people who need quick little pictures that goes along with their text or other forms of work. Or it could be used for fun to just show off, but outside of that, there’s just not much use. That being said, the app is rated based on this usefulness for the user, rather than its quality as an image generation app. So, as an image generation app, this thing is amazing, it’s integrated throughout so many parts of your iPhone, has a very simple interface, and is (mostly) on point with your images. It’s definitely not perfect, but it also just released, so many more improvements will come. So yeah, might not be incredibly useful, but it serves its purpose for the people who want it. It’s not some ground-breaking technology, but it’s a fun little addition to the Apple ecosystem. I can definitely see myself using this for some things, just not extremely often.

Admittedly, I’ve not played with it much, but the handful of times I have, it’s basically useless. For example; if you tell it to create a unicorn, it generally spits out cute & decent images. Tell it to add in a top hat for the unicorn to wear & it completely ignores the instructions. tell it to have the unicorn stand on his hind legs, and the first couple pictures ignore the instructions, but as you swipe they seem to improve. Point is; if you give it more than 1-2 variables, it doesn’t seem capable of handling / understanding. Oh well. Also; it does really freakish and disturbing things with appendages, as all ai seems to. My 7 year old immediately noticed & squealed. Is this a sign of the experimentation & mutations that ai has in store for humanity once it takes over? Terrifying to ponder….. swing and a miss, apple…