Skip to main content
Talent crisis playbook for brands—from vetting to recovery

A practical guide for marketers to vet talent, respond to creator and executive controversies, and recover brand trust with clear, step-by-step crisis actions.

Shape your brand’s crisis message—tone, timing, channels

Step-by-step guidance to craft a brand crisis response, including timing, tone, channels, action planning and recovery, with lessons from recent case studies.

Agency Report 2026—Holding companies chase growth with fewer people

Two clear camps emerged in Agency Report 2026: those cutting staff to reset costs, and the major outlier still adding thousands of people.

20 brands catching Gen Z’s attention right now

Shopify, Burger King, Patreon and J.Crew gained attention from younger consumers in late 2025.

Tracking TikTok and viral moments—how brands can engage quickly before the hype fades

Breakdowns of viral trends powered by Influential data, plus actionable marketing tips

Ad Age’s 2026 Business Forecast—how you can prepare for the year

Industry leaders share their 2026 advertising predictions, from AI and ad tech to CMO priorities and creative strategy shaping the year ahead.