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Two clear camps emerged in Agency Report 2026: those cutting staff to reset costs, and the major outlier still adding thousands of people.
Shopify, Burger King, Patreon and J.Crew gained attention from younger consumers in late 2025.
Breakdowns of viral trends powered by Influential data, plus actionable marketing tips
Industry leaders share their 2026 advertising predictions, from AI and ad tech to CMO priorities and creative strategy shaping the year ahead.












