How small agencies can build the right client rosters
Industry experts including indie shop principals discuss staffing considerations, portfolio diversity and why landing your second major client can be even harder than your first.
Creativity
View AllView All15 creative campaigns to know about today
Andy Reid stars in a cheeseburger-loving campaign for Kraft Singles, and Columbia Sportswear is paying hikers for their feet pics.
Featured
Inside Apple and TBWA\MAL’s decade-long journey to stay one step ahead
On their 10th anniversary at MAL, Katrien De Bauw and Brent Anderson unpack the secrets to their ongoing success.
Publishing Partners
From first tap to daily habit, connecting the two halves of app growthPutting the mobile experience first leads to better loyalty and retention.
Target fills its CMO position with a Hilton marketer
Target is bringing in Mark Weinstein, a marketer with years of loyalty experience at Hilton, to fill its long-vacant chief marketing role.
Small Agency Playbook
View All6 small agency leaders shaping their companies and communities
From planning to production to the C-suite, these six Ad Age Small Agency Awards winners show how small shop talent can make a big impact.
Encyclopedia of Marketing
View AllAdvertising and marketing words explained
From agency of record (AOR) to media mix modeling (MMM) to zero-click search, the ever-expanding Ad Age Encyclopedia of Marketing is here to help you decode key industry terms and jargon.
Gen Z and Gen Alpha Marketing Playbook
View AllGen Z and Gen Alpha marketing playbook—what marketers need to know now
Introducing Ad Age’s NextGen Marketing Playbook. Discover emerging marketing moves for Gen Z, from creator CMOs and AI as media to niche fandoms and analog retail, with practical tips to test now. Plus, feedback from Gen Z marketers on how to manage teams.
Agency Report
View AllAgency Report 2026—7 trends from this year’s ranking and what’s next
An overview of Ad Age’s 82nd annual report on the biggest agency companies.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllAI has entered the production brief—now what?
The most successful productions aren’t the ones chasing AI for its own sake but using it to solve a practical problem.
The most valuable thing a company owns is the thing no one owns
Brand is a company’s most valuable asset. But, surprisingly, it’s also the one with no clear owner.
The creator economy is splitting in two—and it looks a lot like traditional advertising
Marketers are investing in premium brand content with creators, creative agencies and production companies, not just scaled media with low production value.
Ad Age Podcasts
View AllHow Coterie is scaling without sacrificing what made it successful
Coterie has surpassed $200 million in annual sales while taking a deliberately selective approach to growth, Lindsey Kling, senior VP of brand marketing, partnerships and business development, shares on the Marketer's Brief podcast.
Gen Z Marketing
20 brands catching Gen Z’s attention right now and how they are doing it
Lululemon, Grok and Liquid I.V. are among the brands gaining ground with the demographic.
